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MotorCity Casino Hotel

Customer Stories

MotorCity Casino Hotel is a casino, hotel and banquet center in Detroit, Michigan. Opening in 1999, the casino hotel is one of three in the city but the only casino hotel with a camera-based parking guidance system. MotorCity Casino Hotel selected the Park Assist M3 System in 2011 for its multi-level car park. With the Park Assist M3 System, advanced wayfinding signage and bright signaling LEDs, MotorCity customers are quickly whisked to open spaces getting them to the tables and venues quicker.

Parking Guidance Sports and Entertainment
MotorCity Casino Hotel case study showcasing TKH Security's Park Assist M3 System for enhanced parking guidance, customer experience, and real-time security in Detroit, Michigan.

Why They Purchased

Enhanced Customer Experience

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Car Parks are typically the first customer touch points at Sports and Entertainment venues. Our M3 System greatly enhances the ability to find an open space which allows customers to enter venues fast. This eliminates the stress of parking and provides customers with a world-class parking experience.

Security in Real Time

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The Park Assist M3 System provides real-time security for a variety of different venues such as casino’s which attract a wide range of patrons – and behaviors. Traditional security systems often struggle to monitor parking spaces effectively, but with the M3 System, vehicles are identified, and occupancy is monitored in every parking space. This allows for a complete inventory of parked vehicles and enables automated monitoring through the Park Surveillance software extension. With enhanced security measures, the M3 System ensures a safer environment for patrons and staff.

“Being a casino, the customer experience is of great importance to us and the introduction of the Park Assist system has improved this greatly, especially as it is the first thing customers see when they come to visit us. The advanced video technology that Park Assist offers has also assisted us in other areas of our operation that are of great importance to us as a casino-namely the monitoring and security in our parking garages. Additionally, the ongoing support post the installation from Park Assist has been dedicated, repeatedly responsive and reliable. We have been very satisfied with the system’s performance. We have no hesitation recommending the Park Assist system and will consider working with Park Assist again.”

David Nehra

Vice President of IT /Chief Information, Officer MotorCity Casino Hotel

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A vehicle navigating a parking garage with Park Assist's M5 smart sensors, the heart of their Automated Parking Guidance System, overhead.