Airports
Prepare your revenue stream for takeoff.
We understand the unique challenges airports face in managing their parking facilities efficiently. Explore how our innovative parking guidance solutions are reshaping the way airports manage parking, making travel smoother and more convenient for passengers and staff alike.
Industry Challenges
Today’s on-airport parking facilities are dealing with an unprecedented set of pressures and challenges that are eroding parking revenues, straining resources, reducing safety and security, and driving up operational costs. With potential availability concerns, no one looks forward to the process of finding a parking space at an airport, especially during peak travel periods. When airport parking garages and surface lots are underutilized, the resulting traffic congestion can lead to premature expansion/construction to compensate for the parking facility overall inefficiency. Plus, traditional security systems have a hard time getting an unobstructed view of key areas where undesirable events can take place, like in and between parking spaces.
Airport Solutions
Would your travelers pay premium rates to park closer to the terminal? With our patented Park Assist Automated Parking Guidance System (APGS), you’ll not only justify an overall higher level of rates versus off-airport competitors, but you can easily institute space-by-space pricing for the most desirable areas in your garage while accessing the numerous additional benefits of our revolutionary camera-based guidance system.
Tailored Solutions for You
Our APGS has emerged as a viable single-source solution. The benefits of this smart-infrastructure investment — which is growing exponentially in terms of real-world deployment — include an elevated customer experience, reduced time-to-park, heightened operational efficiency, and a decreased carbon footprint.
Throughout the day and evening, travelers are arriving who would gladly pay a premium for one of your most desirable parking spaces. This includes travelers who are running late, families with kids in tow, business travelers looking to streamline their pre-travel agenda, or just about anyone desiring a shorter walk to the terminal.
Available as a Premium Subscription, our multifaceted Business Development+ API package, combined with your PARCS or other revenue management system, enables you to set premium and conditional pricing rates at will throughout your entire facility. There’s no need for expensive gate systems or costly loss of spaces. This intelligent feature is an all-encompassing solution with the power to instantly increase parking garage revenues and the bottom line.
Our next-generation parking guidance and wayfinding technology can reduce the time needed to find a space by up to 63%.* This process can even be kick-started via push notifications from your airport’s website or smartphone app. As a result, travelers arrive at the terminal quicker, are less stressed, and have more time to make purchases at airport concessions.
Upon exit, our Park Finder software module enables returning travelers to find the exact location of their vehicle by simply typing in three numbers or letters from their license plate at a touchscreen kiosk, on a smartphone app, or when inserting their parking tickets at a pay station. This feature is available with an INX Standard Subscription.
* According to a science-based benchmarking study on time-to-park conducted by Park Assist in collaboration with the Brisbane Airport Corporation (BAC). This groundbreaking before-and-after APGS analysis encompassed two parking facilities with a combined total of 7.903 individually M4-monitored bays
The use of integrated License Plate Recognition (LPR) is a central element of our camera-based smart-sensing APGS system, so each space in your garage is already being monitored. This enables you to schedule license-plate inventories, eliminating the cost of time-intensive manual walk-throughs or mobile LPR drive-bys, and reducing lost ticket revenue.
In a post-911 world, the more eyes you can have on your facility, the better. The fact is, traditional security systems have a hard time getting an unobstructed view of key areas where undesirable events can take place: in and between the parking spaces.
With a standard automated parking guidance system (APGS) installation, smart-sensor cameras can identify vehicles and monitor occupancy in every parking space. Through our Park Surveillance add-on software module, our M5 based APGS can also capture HD streaming surveillance 24/7 video whenever motion is detected in or around a space, or continuously, if desired. This provides an expanded level of security and safety that would otherwise be cost-prohibitive. Plus, since recordings can be saved up to 90 days, security can easily work with authorities if needed
Products & Services
Quantifying the Impact of Park Assist’s Parking Guidance Solution on Customer Experience
Little has been done in the industry to objectively quantify the effects that an automated parking guidance system (APGS) has on driver decision-making and the parking experience itself. In response to this, Brisbane Airport Corporation, in collaboration with Park Assist completed a ground-breaking benchmarking study.
Read on for a summary of the impressive outcomes.
About Brisbane Airport
Brisbane Airport is the primary international airport serving Brisbane and Southeast Queensland. The airport services 31 airlines flying to 50 domestic and 29 international destinations, and with it, offers a state-of-the-art car facility, host to our M4 Automated Parking Guidance System (APGS) which elevates the airport parking experience.
The Challenge
In partnership with Brisbane Airport, TKH Security sought to quantify the impact of the wayfinding capabilities of the APGS, specifically focusing on the time taken for drivers to find and park in a vacant bay (Time to Park).
The Outcome
The Brisbane Airport benchmarking study results quantified the following impact once the parking guidance camera-based smart sensors and digital wayfinding signage, primary components of an APGS, were enabled:
- 36% reduction in Time to Park in P1 car park.
- 33% reduction in Time to Park across both car parks.
- 50% reduction in Time to Park for primary entry levels in P1 servicing short-term parkers.
- Improved and more consistent customer experience.
- 5-minute time saving for drivers parking in disabled bays (an average reduction of 63%).
- An additional half-minute reduction in Time on Park at weekends.
This ground-breaking APGS benchmarking study has quantified several key benefits. The most significant benefit is a substantial reduction in Time to Park, observed consistently across different times, locations, and types of visitors/parkers.
The Solution
This study leveraged and correlated data from two independent systems:
- The Park Assist M4 Automated Parking Guidance System, which monitors every individual bay across both car parks for entry and exit events.
- A third-party Parking & Revenue Control System (PARCS) which monitors vehicle entry and exit to each car park.
As both systems use automated License Plate Recognition (LPR) to uniquely identify a vehicle, we were able to determine:
- When and where a unique vehicle entered and exited the car parks.
- Where they parked and when they left a specific bay.
Over a 5-month period, the study collected a total of 127,284 individual customer journeys and compared Time to Park before and after the parking guidance camera-based smart sensors and digital wayfinding signage, primary components of an APGS, were enabled onsite.