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Sports and Entertainment

A winning impression upon arrival and the insight to boost loyalty and safety

When patrons arrive at your casino or entertainment venue, they can’t wait to get inside. With a camera-based automated parking guidance system (APGS), advanced wayfinding signage, and bright signaling LEDs, players and visitors are instantly directed to open spaces, allowing them to arrive at your tables and venues quicker while maximizing the usage of your parking facilities.

Industry Challenges

Casino and entertainment venue owners and operators seek to have guests in their establishment as soon as possible. The longer a guest is in their vehicle, the greater amount of time until they can spend funds within. Guests seek an elevated experience, to be placed on a pedestal.

Sports and Entertainment Solutions

With a camera-based M5 smart sensor system, advanced wayfinding signage, and bright signaling LEDs, players and visitors are instantly directed to open spaces, allowing them to arrive at your tables and venues quicker while maximizing the usage of your parking facilities.

Tailored Solutions for You 

As an adult-oriented venue, a casino or entertainment venue will naturally attract a wide range of patrons bringing with them a wide range of behaviors. What’s more, traditional security systems have a hard time getting an unobstructed view of key areas where undesirable events can take place: in and between the parking spaces.

With a standard APGS installation, smart-sensor cameras identify vehicles and monitor occupancy in every parking space, which enables the INX core system to maintain a complete inventory of parked vehicles for security purposes. With our Park View Surveillance add-on software module, our M5 APGS can also capture streaming HD video whenever motion is detected in or around a space or continuously, if desired. This provides an expanded level of security and additional protection against liability, which would otherwise be cost-prohibitive. Since recordings can be saved up to 90 days, security can easily work with authorities if needed.

Since every vehicle that parks in a Park Assist APGS solution monitored facility is identified through LPR, INX keeps track of exactly who’s using your garage, how often, and when.

Utilizing your INX system’s logic engine, Parkitect, you can empower Park Alerts, a compliance and rules communication module, to automatically recognize and reward repeat visitors. For instance, our parking management system can automatically alert guest relations staff when a high-value VIP player, season ticket holder, or a repeat traveler arrives so they can be welcomed at the door.

On the opposite end of the spectrum, Park Alerts can be used to detect both parking and banned persons. Automated notifications can help prevent prohibited or non-customers from neighboring businesses and venues from continually accessing your free parking. They can also call immediate attention to known banned vehicles, to enable quick response by security teams.

Products & Services

M5, S2, C5 Smart Sensing

Wayfinding Signage

INX Software

M5 Smart Sensor S2 Smart Sensing Solution C5 Smart Counting Solution

M5 Smart Sensor

Intelligence at the parking-space level to maximize revenue and usage per square foot.

The latest innovation in parking guidance, the M5 is a camera-based smart-sensor with an IP-based CMOS digital camera on two sides. Installed above the driving lane evenly at every third parking spot, each M5 detects space availability for parkers and gives operators an unobstructed view of parked vehicles. Monitoring up to six spaces per sensor, including between vehicles, sensor placement significantly enhances security throughout the facility and increases the number of areas visible via streaming HD video for real time monitoring.

  • Simple installation, unprecedented functionality, and elegant design.
    • To provide parkers with quick guidance and stress-free navigation, each sensor has an RGB (LED) indicator, displaying thousands of colors to indicate occupancy status and space type (i.e., regular, premium, accessible, etc.).
    • M5 sensors are poised for future advances via firmware upgrades along with expansion opportunities via a USB expansion port.
    • The attractive housing has a seal rating of IP66, preventing the ingress of water and dirt from the advanced electronics.
  • 99%+ accuracy verified through precise global monitoring.
    • M5 sensors exhibit a 99%+ accuracy rate. Using our sophisticated software algorithms, accuracy is regularly verified by an internal monitoring process for continued optimal performance.
  • Built-in fault tolerances to ensure system integrity and reliability.
    • The continual dialogue between the intelligent M5 smart-sensors and the core system ensures overall reliability. The core server, INX, constantly monitors the daisy-chained installation, sending notifications for any compromised sensor.
  • Intuitive software to discover real time business insights.
    • Using your parking facility’s live data, our cloud-based INX software platform is used for day-to-day analytics to gain insights for decision making, forecasting activity, and much more.
    • Our PGS integrates seamlessly with your existing software. Additionally, it provides a secure connection to a limitless set of third-party parking-related solutions.

S2 Smart Sensing Solution

Providing sitewide guidance and advanced security.

The S2 camera based smart solution allows. you to incorporate rooftops and surface lots into your parking guidance system. Instead of digging up asphalt, the S2 solution uses CCTV cameras to monitor multiple bays. Similar to mounting cameras for a typical surveillance system, the high-perched cameras take an omniscient view to monitor multiple bays, collecting video and rich data that drives the core intelligence of the system.

The S2 solution effortlessly integrates with M5, C5, and INX providing your team with a more holistic approach to streamlining operations, maximizing efficiency and improving the experience for your customers and visitors.

C5 Smart Counting Solution

Accurately detect bidirectional traffic.

The C5 camera-based counting solution detects vehicles entering and leaving specific areas of a parking garage. It employs a proprietary advanced AI algorithm to count the vehicles accurately and transmits the data to display counts on signs and in the INX platform. The C5 solution uses a single fisheye camera mounted discreetly overhead to monitor two adjacent lanes, making it a cost-effective and efficient solution for parking garages, surface lots, and other high-traffic areas.

The C5 smart counting solution can accurately detect vehicles traveling in either one or two lanes including vehicles driving down the center and bumper-to-bumper traffic without the need for delineators. Using our sophisticated software algorithms, the 96%+ accuracy rate is regularly verified by an internal monitoring process for continued optimal performance.

Combined with the M5 and S2 solutions, a complete APGS provides a wealth of data to advance your operations, inform decision making, and elevate your customer’s experience.

The camera based C5 smart counting solution detects vehicles entering and exiting your parking garage
LCD-NAV VMS-NAV Digi-NAV

Next-generation guidance at every key decision point

Through the unique synergy of our camera-based smart-sensor system and customizable wayfinding signage, parkers are treated to a higher level of guidance and convenience from the moment they arrive, plus follow-up guidance at every key decision point.

  • Signs upon arrival. For properties with multiple parking areas, a multi-facility sign announces the number of available spaces at each garage or lot. Continually updated, parkers can determine the best facility to park in at any given moment.

 

  • Secondary signage within a chosen garage. Once a parker has decided to park in a specific garage, a dedicated monument sign displays the number of available spaces on each level.

 

  • Directional interior in-aisle pointers. Once a parker has committed to searching for a space on a particular level, these guidance signs enable a parker to make on-the-spot decisions (left, right, or straight) based on the number of available spaces.

LCD-NAV

Dynamic and customizable for real-time content updates

Utilizing LCD-NAV signs, you can easily engage and attract greater attention from customers by providing up-to-the-minute content updates at all entry and exit points. Whether it’s providing guidance to potential parkers, alerting your customers of garage maintenance, or onscreen branding/promotional initiatives, the LCD-NAV enhances parking guidance, increases garage efficiency, and taps into additional revenue opportunities by communicating critical information more effectively.

An all-in-one plug-and-play solution, the LCD-NAV features a weatherized commercial-grade 49” or 55” outdoor LCD display. With a full HD1080p resolution, this solution is ideal for outdoor use, with a bright and crisp display, even in direct sunlight. Using our content management system, operators can change colors, add a company logo, and display dark or light themes, all effortlessly deployed at the touch of a button. The web-based content management system enables the unit to be configured and monitored remotely.

VMS-NAV

Versatile, full-matrix LED displays for unprecedented design freedom

Parking facility operators have free rein to create and broadcast an expansive set of digital messages in millions of colors, including detailed 24-bit RGB custom graphics. Continuously adjustable, enhanced brightness pixels can be tightly aligned with brand and architecture palettes.

VMS signs are engineered to use Ethernet protocols with ethernet connectivity, greatly simplifying installation and operations while reducing related costs. Signs are sized for ready insertion into a wide variety of new signage and into existing signage, depending on the individual system scenario.

Digi-NAV

Digi-NAV signs are LED signs specifically designed for driver wayfinding.

With adjustable brightness, this product family includes a range of signs which can display counts, arrows, and recognizable parking symbols. All numbers and arrows are purpose designed, ensuring the signs can be clearly seen and easily recognized by drivers. Additionally, Digi-NAV signs are UL and CE certified, and have an IP54 rating. 

Provide your customers with real-time parking space availability information for your parking garage using VMS digital wayfinding signage
Standard Software Optional Software

Unleashing the true power of camera-based APGS

Since the day we invented camera-based automated parking guidance system (APGS) technology, we’ve been on a continual quest to elevate its capabilities to new levels. Developed by our data scientists in response to what our clients wanted most, our standard and optional software is a game-changer in the APGS space.

Standard Software

Our revolutionary INX ecosystem

INX enables owners and operators to achieve even greater operational efficiencies, further elevating the customer experience, and driving new revenue opportunities, which positions them to access exciting new functionalities in real time such as reservations, premium parking, and customer loyalty programs.

Our highly intuitive INX dashboards are tailored to the specific needs of your operation to deliver robust, actionable data. Multiple data points are readily available, both real-time and historical, including:

Occupancy, dwell, turnover, and identification of unique visitor behavior

  • Live data from activity heatmaps, wayfinding signage, and specific facility regions.
  • Isolated activity of individual vehicles, including duration and frequency of visits.
  • Real-time site and environmental conditions that can affect parking volume: i.e., current/forecasted weather, traffic status in surrounding areas.
  • Trend analysis, including the ability to compare live trends with historical performance.
  • Additional comparative analyses.

 

API packages – Designed for your unique needs

Our API packages enable you to tap into a virtually limitless set of third-party solutions and secure access to the vast industry-leading dataset of our proprietary camera-based APGS, extending the data mining capabilities of our software platform. With our API packages, users can collaborate their APGS with an ever-evolving array of complementary functionalities. Plus, when your facility is ready for the next step, our APGS is primed for integration with the frictionless parking solution you choose, without interruptions.

Optional Software

Strategic API integrations engineered to drive the future

  • Ops Command+ package
    Empowers functionalities that heighten operational efficiencies and control to enable:

    • Building systems management
    • Digital signage control
    • Alerts and notifications: i.e., compliance/rules enforcement and VIP notifications
    • Website integration
    • Additional ops functionalities

 

  • CX+ package
    Designed for elevating the customer experience in a myriad of ways to enable:

    • Advanced mobile apps customizable to suit your brand and needs
    • Palm-of-the-hand and vehicle-connected wayfinding
    • The ability for drivers to check availability before leaving – receive personalized navigation to open bays – and locate their vehicles upon exit
    • Find Your Car integration with PARCS through our Park Finder add-on software module
    • Empowers additional customer experience functionalities such as valet parking

 

  • Business Development+ package
    Capabilities that further boost revenue and profitability to enable:

    • Tiered and frictionless parking
    • Reserved and permit parking
    • Fine-detail data and insights on parker behaviors and preferences

 

Park Surveillance – A unique vantage point

With the addition of our Park Surveillance software extension, the smart sensors capture HD streaming video whenever motion is detected, continuously, in between, or around a space. It’s an expanded level of security that would otherwise be cost-prohibitive, giving parkers peace of mind of know their vehicle is being monitored during their entire stay.

The streaming video and transactional time data captured by the M5 cameras can be used in a variety of ways. It’s a powerful combination of evidence for scenarios where theft or assault has occurred, the ability to help protect owners and management against fraudulent claims of theft and vandalism, and potentially deter the intrusion of unwelcome visitors. Since recordings can be saved up to 90 days, security can easily work with authorities if needed.

Park Finder™ – Our advanced-tech vehicle locator

In a big parking garage, at best, the parker is anxious. At worst, the parker becomes anguished at the thought their vehicle may have been stolen. Gone are the days of lost cars, with our Park Finder system, parkers can easily find their car.

With the Find Your Car locator feature in Park Finder, a parker simply enters at least three numbers or letters from their license plate into the app, a kiosk, or at a Park Finder enabled pay station for a PARCS or other revenue management system. In seconds, the core INX system searches the database of currently parked vehicles and identifies the parker’s car through the APGS’s integrated License Plate Recognition (LPR). The parker is provided with an exact location and step-by-step walking directions.

Park Alerts – Automatic recognition of important people or policy enforcement

Our Park Alerts software module taps into the APGS’s integrated License Plate Recognition (LPR) technology and enables you to set automated rules and alerts that bring important events to your attention including:

  • The arrival of a VIP.
  • When a known, unwanted visitor pulls into one of your parking spaces.
  • If employees and staff members are parking in restricted/premium spaces they should not be occupying.
  • If a vehicle has overstayed in a limited-time space – such as a reserved space, a takeout space at a restaurant, or a time-restricted space in an urban setting.
  • If a commuter is parking in your garage, instead of in the designated transit station.
Our advanced-technology vehicle locator is a game changer for your customers, quickly and efficiently helping them to find their vehicles

Case Study

About MotorCity Casino Hotel

MotorCity Casino Hotel is a casino, hotel and banquet center in Detroit, Michigan. Opening in 1999, the casino hotel is one of three in the city but the only casino hotel with a camera-based parking guidance system.

MotorCity Casino Hotel selected the Park Assist M3 System in 2011 for its multi-level car park. With the Park Assist M3 System, advanced wayfinding signage and bright signaling LEDs, MotorCity customers are quickly whisked to open spaces getting them to the tables and venues quicker.

Why They Purchased

Car Parks are typically the first customer touch points at Sports and Entertainment venues. Our M3 System greatly enhances the ability to find an open space which allows customers to enter venues fast. This eliminates the stress of parking and provides customers with a world-class parking experience. 

The Park Assist M3 System provides real-time security for a variety of different venues such as casino’s which attract a wide range of patrons – and behaviors. Traditional security systems often struggle to monitor parking spaces effectively, but with the M3 System, vehicles are identified, and occupancy is monitored in every parking space. This allows for a complete inventory of parked vehicles and enables automated monitoring through the Park Surveillance software extension. With enhanced security measures, the M3 System ensures a safer environment for patrons and staff. 

Icon quote

David Nehra

Vice President of IT /Chief Information, Officer MotorCity Casino Hotel

“Being a casino, the customer experience is of great importance to us and the introduction of the Park Assist system has improved this greatly, especially as it is the first thing customers see when they come to visit us. The advanced video technology that Park Assist offers has also assisted us in other areas of our operation that are of great importance to us as a casino-namely the monitoring and security in our parking garages. Additionally, the ongoing support post the installation from Park Assist has been dedicated, repeatedly responsive and reliable. We have been very satisfied with the system’s performance. We have no hesitation recommending the Park Assist system and will consider working with Park Assist again.”

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